Case Study: Zippy’s Restaurants achieves brand consistency and streamlined freelancer collaboration with Canto

Zippy’s Restaurants aligns network of freelancers with Canto

Zippy’s Restaurants, a beloved Hawaiian chain with 24 locations, needed a better way to manage a large network of freelance creatives and keep all promotional content on brand. Marketing operations specialist Jacquie Siegler moved the company from a restrictive shared drive to a digital asset management solution from Canto to centralize photos, brand assets and templates so freelancers and internal teams could easily access approved materials.

Canto became the central hub for Zippy’s assets, letting Jacquie send simple links to freelancers, enabling keyword search and self‑service for in‑house teams, and giving other groups (Education, Administration) access to approved food and brand images. The result: faster, easier sharing with no reported access issues for freelancers, stronger brand consistency across Zippy’s 24 locations and support for the company’s planned continental expansion — all enabled by Canto.

Zippy’s Restaurants

Jacquie Siegler

Marketing Operations Specialist