Case Study: Cottar’s Safaris streamlines global image sharing with Canto

With Canto, Cottar’s Safaris gets stunning photos into the hands of travel agents around the world

Cottar’s Safaris, a travel and hospitality company based in Kenya’s Masai Mara, relied on a growing library of photos and videos to help travel agents and partners promote its safari experiences. As requests increased, the team struggled to keep assets organized, find the right images quickly, and share up-to-date content efficiently. To solve this, the company turned to Canto DAM.

Canto implemented a searchable digital asset library with a public image portal, allowing Cottar’s Safaris to centralize media, make assets self-service for travel agents, and include brand guidelines alongside approved images, logos, fonts, and colors. The result was faster content access, fewer requests to the marketing team, and a smoother experience for partners and customers. Karen Darnborough said the change had “a massive impact on the business,” with travel agents now able to send visual content directly to customers without delays.

Cottar’s Safaris

Karen Darnborough

Marketing coordinator