Case Study: Ultimate Sales streamlines sales collateral management with Canto

With Canto, convenience store food broker Ultimate Sales puts collateral at sales reps’ fingertips

Ultimate Sales, a convenience store food broker based in Savannah, GA, needed a better way to manage the mountain of sales collateral used by its large sales team. Before working with **Canto** and its **Canto DAM** platform, the company relied on a folder system that made search difficult, created confusion over where documents lived, and led sales reps to constantly ask marketing and leadership for help finding the right materials.

With **Canto**, Ultimate Sales built a centralized sales enablement library with customized filters, powerful document search, version control, and expiration dates to keep content current. The result was faster access to collateral, fewer mix-ups with outdated price lists, smoother workflows from brand upload to sales distribution, and a system that the sales team embraced because they could find what they needed in three clicks or less.

Ultimate Sales

Jacquelyn Sisson

Director of Marketing