Case Study: Visit Seattle streamlines media outreach and drives record-breaking tourism with Canto

Visit Seattle streamlines media outreach with Canto, driving 40.9 million visitors

Visit Seattle, a nonprofit destination marketing organization, faced challenges with a previous digital asset management (DAM) solution that was counterintuitive and underused by its team. Their goal was to find an easy-to-use system to manage and share the city's marketing assets. They turned to the vendor Canto and implemented the Canto DAM product to address this need.

The solution from Canto provided an intuitive and flexible platform. Visit Seattle organized assets with a clear folder structure and keyword tags, enabling both internal teams and external media to find and share content seamlessly. As a result, training time dropped to just 15 minutes, and the streamlined workflow supported broader marketing efforts. Canto helped contribute to record tourism, with Seattle welcoming 40.9 million visitors and generating $7.8 billion for the local economy in 2018.

Visit Seattle