Case Study: University of South Carolina Upstate removes bottlenecks to collaboration with Canto

USC Upstate removes bottlenecks to meaningful collaboration

University of South Carolina Upstate faced slow, fragmented workflows: multimedia producer Jav Rivera and photographer Les Duggins were storing content across servers and hard drives, making image retrieval time-consuming and inaccessible off campus. To solve this, the team selected Canto to serve as their digital asset library because of its ease of use and affordable price point for a state university.

Canto centralized all finished visual assets—photos, videos and artwork—so staff can share content via links instead of USB drives, and departments like graphic design can self-serve images. By removing those bottlenecks, Canto sped up access, improved cross-department collaboration, and let the marketing team spend more time creating compelling content that supports USC Upstate’s recruiting and campus storytelling.

University of South Carolina Upstate

Jav Rivera

Multimedia Producer