Case Study: thyssenkrupp streamlines global media management with Canto

thyssenkrupp streamlines media management across 60+ countries with Canto

thyssenkrupp, a global industrial and technology group, faced a challenge in maintaining a uniform brand presentation across its autonomous divisions. They were using two separate media management tools, which resulted in a poor cost-benefit ratio and inefficiency. To centralize their assets and improve operations, they sought a new solution and partnered with Canto, implementing their Canto DAM product.

The solution involved migrating a large volume of images and videos from the old systems into the cloud-based Canto platform. Working closely with Canto, thyssenkrupp established a unified "single source of truth" for media. The results included increased internal efficiency, reliable access via a content delivery network for over 60 countries, and the creation of a holistic, intuitive media library. Thanks to Canto, the company successfully consolidated its media management and laid the groundwork for further system integrations.

Thyssenkrupp

Christian Bauer

Brand Operations Manager