Case Study: This Old House boosts content accessibility with Canto DAM

This Old House increases content accessibility with their historical archive in Canto

This Old House, the long-running home renovation media brand, needed a better way to manage its massive photo archive across 42 seasons of TV, magazine issues, podcasts, social, and digital channels. Before using Canto DAM, the team stored assets in file cabinets full of disks, making it slow and difficult for Meg Reinhardt, the Photography Director, to find, organize, and share images for internal teams and external partners.

With Canto, This Old House centralized 250,000 assets in a searchable digital archive using folders, metadata, facial recognition, Portals, Upload Links, and Share Links. Canto helped the team self-serve assets, speed up external workflows, and quickly fulfill requests, with Meg saying the system was efficient enough to make shoot assets available by the next business day and significantly improve brand consistency and productivity.

This Old House

Meg Reinhardt

Photography Director