Case Study: Equip Outdoor Technologies Ltd achieves streamlined, self-service asset access for retail partners with Canto

The team behind Rab and Lowe Alpine enhance retail partner experience with Canto

Equip Outdoor Technologies Ltd, the company behind the Rab and Lowe Alpine brands, faced a slow, fragmented approach to sharing product imagery and marketing assets with retail partners—previously sending DVDs by mail. They wanted a simple, centralized solution that would let retailers self-serve and reduce the time their team spent on technical support, so they chose Canto to manage product photos, logos, training tools and product text.

Canto provided brand-specific portals as a central digital asset library, with controlled access to separate internal and external content and two admins uploading new imagery. Retail partners in over 40 countries can now search and download assets easily, cutting login and support queries, saving the Equip team significant time and money, and improving the overall partner experience.

Equip Outdoor Technologies Ltd

Georgina Reed

Graphic Designer