Case Study: The Set Hotels achieves centralized brand asset control with Canto

The Set Hotels reduces asset rework by 25% with Canto

The Set, a global hotel affiliation brand, faced challenges managing brand assets from over 15 independent properties. Inconsistent quality, manual review processes, and difficulty distributing approved content slowed onboarding and created risk. To gain control, they implemented the Canto digital asset management (DAM) platform.

Using Canto, The Set created a centralized "brand Bible." The solution streamlined hotel onboarding via Upload Links, enforced governance with permissions, and accelerated distribution through press portals and Share Links. This resulted in a 25% reduction in creative support and rework, enabled new hotels to be ready in 3-5 days, and allowed immediate fulfillment of press requests, all while securely managing over 90,000 assets.

The Set Hotels