Case Study: Darn Tough streamlines digital asset management with Canto DAM

Streamlining digital asset management for Darn Tough’s fast-moving brand

Darn Tough, the Vermont-based sock brand, needed a better way to manage its growing library of digital assets. With thousands of files spread across agencies and freelancers, the team lacked a central storage location, struggled to share curated assets efficiently, and needed to ensure brand materials were used accurately. Darn Tough turned to Canto’s DAM platform, formerly Image Relay, to bring order to its fast-moving content workflow.

With Canto, Darn Tough created a single, searchable asset hub with quick sharing links and custom permissions so internal teams and external users could access only the right content. The result was a more efficient, on-brand asset process for more than 1,200 users managing 22,000+ assets, with no more long email threads or digital chaos. Canto helped Darn Tough improve consistency, speed up asset delivery, and scale its media management as the brand continued to grow.

Darn Tough

Lance Pitcher

Creative Marketing Manager