Case Study: Seattle Housing Authority achieves faster, more efficient visual storytelling with Canto

Seattle Housing Authority uses visual storytelling to advocate for low-Income families

Seattle Housing Authority (SHA), the largest affordable housing provider in Seattle serving nearly 36,000 people, faced a challenge: a small communications team produced large volumes of photos, audio and video that were scattered across internal drives and cloud folders, making it time-consuming to find assets or track usage rights and releases. SHA selected Canto as their digital asset management (DAM) solution to organize and govern their visual storytelling materials.

Canto became the central hub for tens of thousands of SHA assets, offering detailed search, shareable collections, embedded watermarks, link-permission controls and dedicated customer support. As a result, Seattle Housing Authority can fulfill image requests faster, streamline annual report production and dramatically reduce the time spent locating and sharing approved media—allowing the communications team to work more efficiently and amplify their storytelling impact with Canto.

Seattle Housing Authority

Susanna Linse

Communications Manager