Case Study: Seattle Aquarium streamlines asset management and sharing with Canto

Seattle Aquarium streamlines asset management with Canto and boosts digital marketing budget 1150%

The Seattle Aquarium, a nonprofit focused on marine conservation and education, faced significant challenges managing its growing library of digital photos and videos. Using a basic server filing system and Dropbox, the team struggled to organize assets and track usage permissions, leading to inefficiencies and even improper use of some content. This prompted the organization to seek a dedicated digital asset management (DAM) solution, leading them to implement Canto DAM.

Canto provided a centralized library with robust metadata and search functions, solving the permission management issue. The solution specifically facilitated easy sharing with external partners and the public through a branded portal and simplified content submission from volunteer photographers via upload links. The Canto implementation saved the digital marketing team considerable time previously spent manually searching for files and managing rights, streamlining internal processes and supporting the Aquarium's expanded conservation and fundraising efforts.

Seattle Aquarium