Case Study: Seattle Aquarium achieves streamlined asset management and secure media sharing with Canto

Seattle Aquarium changes the tides of conservation policy

Seattle Aquarium, a nonprofit focused on marine education and conservation, faced growing challenges managing photos and videos across a simple server filing system and Dropbox. After a permission-related mistake, the aquarium—led by Digital Marketing Manager Pam Lamon—decided it needed a digital asset management solution and chose Canto to centralize assets, control rights, and better organize growing volunteer-contributed content.

Canto provided a centralized DAM with public portals, upload links, metadata tagging, watermarking and link-access controls that made collaboration with volunteers, media and partners far easier. The result: streamlined public affairs and internal workflows, faster asset approval and search, fewer permission risks, and the capacity to support a 1,150% increase in digital marketing budget activities—freeing the Seattle Aquarium team to focus on fundraising and conservation work.

Seattle Aquarium

Pam Lamon

Digital Marketing Manager