Case Study: Schwalbe streamlines digital asset management with Canto

Schwalbe is making its way into the digital age

Schwalbe, the specialty bicycle tire brand, began a deliberate digital transformation to modernize a fragmented system landscape and improve digital marketing workflows. The company needed a simpler way for employees and external users to find, store, and share brand assets, while replacing an outdated media database and integrating digital asset management with its new PIM and CMS setup. Schwalbe chose Canto DAM to support this shift.

With Canto, Schwalbe centralized asset management, reduced duplicate files and manual correction loops, and made it easier to distribute approved images, videos, PDFs, and product sheets across teams and portals. The new Canto-powered setup is already improving internal usage and saving significant time by eliminating double and triple maintenance across systems; Schwalbe also expects better access figures for its retailer and wholesaler portal and fewer ad hoc asset requests as external adoption grows.

Schwalbe

Johannes Binner

Head of Digitalization