Case Study: Santa Barbara Zoo expands marketing efficiency with Canto

Santa Barbara Zoo expands its marketing with Canto

Santa Barbara Zoo, a private nonprofit in Santa Barbara, CA, needed a better way to manage its growing library of photos and videos. Before adopting Canto DAM, its media files were scattered across devices and cloud platforms, and the small marketing team spent too much time searching for assets and fielding requests from staff and partners.

With Canto, Santa Barbara Zoo created a centralized, searchable content hub using Smart Tags, organization tools, and upload links so staff could self-serve approved assets and contribute behind-the-scenes content more easily. Canto helped the Zoo streamline workflows, boost efficiency, and enable 30+ staff members to find and submit content, while its 24,000+ media assets now support stronger marketing and a better visitor experience.

Santa Barbara Zoo

Santa Barbara

Santa Barbara Zoo