Case Study: Got Light finds the perfect lighting examples faster with Canto AI Visual Search

Sales reps find lighting examples fast with AI Visual Search, wowing clients and driving growth

Got Light, a San Francisco-based lighting design and production company, needed a faster way to find the right photos and videos from its growing media library to show clients the impact of its work. As the team expanded and handled more events, searching for the perfect visual examples became difficult and time-consuming, making it harder to support sales and showcase their creative vision. Canto helped address this challenge with Canto DAM and AI Visual Search.

With Canto AI Visual Search, Got Light can now search its asset library using simple descriptions or highly specific creative prompts, find relevant examples in seconds, and share polished content with clients through Canva integration and built-in sharing tools. Canto eliminated much of the need for manual tagging, sped up onboarding for new sales reps, and helped the company complete a website redesign in half the time; the result was a more efficient sales process, stronger client presentations, and an elevated brand experience that supports business growth.

Got Light

Jon Retsky

Owner & Lead Designer