Case Study: Nichiha USA achieves streamlined content-sharing and faster sales with Canto

Nichiha uses Canto to arm sales team with marketing resources

Nichiha USA, a manufacturer of fiber-cement siding panels, struggled with a disorganized, slow digital-asset system that left marketing as the only gatekeeper of photos, specs and submittal materials. Sales, dealers and architects had to email marketing for one-off images or packages, creating frustration and lost time. After testing options, Nichiha USA chose Canto for its user-friendly visual interface, tagging and collection features.

Canto centralized Nichiha USA’s imagery, videos and technical documents into shareable Collections, enabling dealers, distributors, architects and the sales team to download ready-made submittal packages and assets on demand. With Canto, the three-person marketing team curates self-serve photo libraries, workflows are streamlined, manual asset requests are eliminated, and the company can move faster to support sales and win projects.

Nichiha USA

Ivy Bohn

Marketing Supervisor