Case Study: Nichiha streamlines content sharing and sales support with Canto

Nichiha centralizes 10,000+ assets with Canto

Nichiha, a manufacturer of fiber cement panels, faced a challenge in sharing marketing and product assets. Their sales team lacked direct access to visual content and technical documents, relying on slow, disorganized systems and manual email requests from marketing. This inefficient process hindered sales efforts and created friction between departments. To solve this, they implemented the Canto digital asset management (DAM) solution.

With Canto, Nichiha centralized over 10,000 assets into a visual, searchable repository. They implemented a comprehensive tagging strategy, enabling instant access for sales and easy sharing of curated collections with external partners like architects. The solution streamlined workflows, directly supporting the company's "easy to buy, easy to sell" goal. Canto became the operational backbone for marketing, eliminating delays and empowering the entire team to move faster.

Nichiha