Case Study: Lufthansa Aviation Training streamlines media asset management with Canto DAM

Lufthansa Aviation Training deploys Canto in 2-3 months to streamline media search

Lufthansa Aviation Training, a provider of training services for pilots and cabin crews, faced a challenge managing digital assets after a merger left them without a sufficient media library. Needing to consolidate content from various sources and support daily social media campaigns for recruitment, they sought a robust digital asset management (DAM) system. They turned to the vendor Canto and implemented Canto DAM.

The solution from Canto provided a centralized library with powerful search filters and user-friendly export functions. The marketing team structured the system for internal and company-wide use, enabling quick self-service access for colleagues and agencies. This eliminated lengthy searches and asset requests. The onboarding and support experience was excellent, and the implementation has provided quick availability of content, streamlined workflows, and beneficial synergies as employees from various locations contribute assets.

Lufthansa Aviation Training