Case Study: Inspirato achieves democratized, centralized image management with Canto

Inspirato democratizes content with a central destination for media assets

Inspirato, a luxury vacation company, was struggling to manage a rapidly growing media library — tens of thousands of images — on an on‑premises server that slowed work over VPN and became a bottleneck for the marketing team. Seeking a digital asset management solution, Inspirato selected Canto for its contemporary interface, robust organization, strong search, and easy external sharing.

Canto’s hosted DAM centralized Inspirato’s assets (now 84,000 files, 99% images) into a single library accessed by about a dozen daily users, enabling fast posting to social media, quick guest and media distribution via Canto portals, and self‑service across the marketing organization. Canto transformed the team’s workflow from fulfillment churn into collaborative asset use, democratizing content and streamlining external sharing.

Inspirato

Joe Rahim

Digital Asset Manager