Case Study: IDM Südtirol streamlines multilingual media management with Canto DAM

IDM Südtirol streamlines multilingual media access for 70% German- and 25% Italian-speaking audiences with Canto

IDM Südtirol, a tourism and agricultural development agency in Italy, faced challenges with an outdated, image-only digital asset management system that was not user-friendly and excluded their farming media archive. They needed a new solution to organize and unify all their digital assets, including photos, videos, and documents, making them easily accessible for both internal teams and numerous external partners. They turned to Canto's DAM platform to address these needs.

Canto provided an intuitive, multilingual platform that was quickly adopted by IDM’s wide range of users. The solution enabled structured asset organization with multi-language filter functions and metadata, straightforward sharing capabilities, and dedicated portals for press and partners. As a result, Canto streamlined workflows, empowered authorized brand carriers with clear terms of use, and became the central hub for all of South Tyrol's promotional content, with the customer highlighting excellent support and a system that continuously evolves to meet their needs.

IDM Südtirol