Case Study: Beaphar Streamlines Global Marketing Across 86 Countries with Canto

How Beaphar transformed marketing operations across 86 countries

Beaphar, a global pet care manufacturer based in the Netherlands, needed a better way to manage marketing content across 86 countries. As the company grew to more than 2,800 SKUs, assets became scattered across regional servers, email threads, and shared drives, making it difficult for marketers, designers, customer service teams, sales reps, and distributors to find the latest approved materials. Beaphar used Canto DAM to solve the problem.

Canto implemented a centralized DAM with tailored metadata, country and key-account portals, editable templates, hosted brand guidelines, and intuitive search for self-service access. The result was a single source of truth for global marketing assets, 1,200+ hours saved annually in customer service, and 20–25% more time returned to marketers, designers, and support teams. Beaphar also improved brand consistency and enabled faster, more effective sharing of localized content across markets.

Beaphar

Marlies Nijmeijer

Global Brand & Marketing Manager