Case Study: Heinen’s Grocery Store streamlines content creation with Canto

Heinen’s Grocery Store scales content creation with Canto

Heinen’s Grocery Store, a family-owned Midwest grocer with 23 locations, needed a better way to organize and share the many creative assets behind its fast-moving weekly promotions. Before using Canto DAM, the marketing team managed graphics, images, and videos across a mix of ad hoc tools and personal drives, making it difficult to find files, avoid silos, and keep content available to the broader team.

With Canto, Heinen’s centralized final assets in one searchable library, used upload links for external designers, and leveraged resize-upon-download to store one high-resolution file for multiple channels. According to Heinen’s, Canto improved collaboration and self-service access, eliminated bottlenecks, and saved time by helping team members find what they need without relying on others, allowing the marketing team to move quickly through daily and weekly retail workflows.

Heinen’s Grocery Store

Jackie Shultz

Director of Marketing