Case Study: Heinen’s Grocery Store scales content creation with Canto

Heinen’s Grocery Store saves time and streamlines weekly promotions with Canto over 2 years

Heinen's Grocery Store, a family-owned Midwest retailer, faced a significant challenge in managing its vast and rapidly changing marketing content. With weekly promotions requiring numerous asset versions for over 20 stores, their files were stored in a disorganized mix of services like Dropbox, creating content silos and major workflow disruptions. This made it difficult for the marketing team to find and share the correct files, hindering productivity. To eliminate these barriers and scale their creative production, they turned to the Canto digital asset management (DAM) platform.

By implementing Canto, Heinen's centralized all final assets into a single, easily searchable library. Key features like resize-upon-download allowed the team to use one high-resolution file for any channel, while personalized upload links streamlined collaboration with external designers. The solution empowered the team to self-serve and find assets instantly, saving significant time previously lost to searching and asking colleagues for files. With Canto, Heinen's eliminated bottlenecks, enabling seamless workflows and better cross-team collaboration to keep up with the fast-paced nature of retail promotions.

Heinen’s Grocery Store