Case Study: Godiva achieves on-demand brand asset access and global consistency with Canto

Godiva Chocolatier unwraps global storytelling by simplifying asset retrieval with Canto

GODIVA, the 90-year-old global chocolatier, faced a fractured asset workflow: images, packaging information and historical files were scattered in a cluttered SharePoint system, forcing designers to spend hours hunting for what they needed and making global collaboration difficult. To centralize access and simplify training, GODIVA chose Canto’s digital asset management solution for its ease of use, value and quick onboarding.

Canto implemented a centralized library that stores GODIVA’s images, consumer research and global calendars, delivering “360-degree” on-demand access across marketing and creative teams. The result: teams no longer waste hours searching for files, creative time has been freed up, brand consistency across regions has improved, and GODIVA benefits from faster asset refreshes and responsive support from Canto.

GODIVA

Azita Shahidi

Leads the Development of Packaging Design