Case Study: Giant Bicycles improves retailer access to brand assets with Canto

Giant Bicycles UK elevates retailer relations with Canto

Giant Bicycles UK, the UK arm of the world’s largest bicycle manufacturer, needed a better way to make approved marketing assets easy for more than 300 retailers to find and use. With a small team and growing demands for consistent brand presentation, the company wanted a more secure, user-friendly alternative to shared drives for storing and distributing imagery, videos, and product PDFs. Giant Bicycles UK used Canto DAM to improve asset accessibility and brand consistency.

With Canto, Giant Bicycles UK created self-service Portals for retailers and media, giving each audience access to the right content while keeping pricing and technical documents restricted where needed. Canto also provided analytics to track downloads and content popularity, helping the team make data-driven decisions about what assets to create and keep promoting. As a result, Giant Bicycles UK streamlined internal workflows, centralized assets in one location, improved retailer relations, and saw increased use of its imagery in media articles.

Giant Bicycles

Ricki Cumberland

Digital Content Strategist