Case Study: Ghella unites global creative teams with Canto DAM

Ghella centralizes 100,000 assets across five continents with Canto

Ghella, a global construction company, faced a challenge in coordinating its creative teams across five continents. With thousands of digital assets stored in disparate locations like hard drives and servers, the company needed a unified solution to manage its brand messaging. They turned to the vendor Canto, implementing the Canto DAM (Digital Asset Management) platform to centralize their asset storage and connect their international workforce.

By implementing Canto, Ghella gained a flexible and user-friendly central repository for over 100,000 assets. Key features like notifications, smart tagging, facial recognition, and shareable Portals allowed their global teams to collaborate effectively. The results were significant: Canto enabled fully connected creative teams, streamlined project coordination for website and campaign launches, and provided controlled access to assets both internally and externally.

Ghella