Case Study: Falcon Structures achieves a streamlined sales experience with Canto

Falcon Structures creates a smoother sales experience

Falcon Structures, a provider of modular and customizable building solutions, was struggling with an unwieldy library of project photos and marketing files stored in Google Drive. Marketing director Krista Short needed a way to categorize and control visual assets so the sales team could quickly find project images that drive complex, customized sales — so she selected Canto’s digital asset management (DAM) solution.

Canto delivered a centralized, user-friendly DAM with smooth onboarding and support, allowing Falcon to self-serve assets for a major rebrand and website refresh and enabling sales to instantly locate and share marketing‑approved photos. As a result, Canto helped Falcon streamline the end-to-end sales experience, remove the guesswork from asset management, and significantly reduce the time and friction previously spent hunting for images.

Falcon Structures

Krista Short

Marketing Director