Case Study: ESTREL Berlin streamlines media asset management with Canto DAM

ESTREL Berlin organizes 9,000 photos in 3.5 months with Canto

ESTREL Berlin, Germany's largest hotel and convention center, faced a significant challenge in managing its vast and growing archive of digital assets. With 25 years of photos and videos stored across various servers and physical media, the PR and marketing team spent an excessive amount of time manually searching for and distributing files for colleagues and press inquiries. This inefficient process highlighted the need for a centralized digital asset management (DAM) solution, which led them to the vendor Canto.

By implementing Canto DAM, ESTREL Berlin created a centralized, cloud-based media library. The Canto solution streamlined workflows, allowing external photographers to upload directly and enabling 60 internal and external users to instantly find and use approved assets from any device. This saved the PR team an enormous amount of time, eliminated the use of outdated imagery, and empowered colleagues in departments like sales to access media instantly during client meetings. The vendor Canto provided a system that was crucial to the hotel's broader digitalization strategy.

ESTREL Berlin