Case Study: Evolution of Smooth achieves a unified global creative workflow with Canto

eos unifies global creative team with a central image library

Evolution of Smooth (eos), a fast-growing lip care brand, struggled with a slow, disorganized internal server as its marketing and design teams expanded globally. Finding assets became time-consuming and created bottlenecks and constant back-and-forth requests, so the company chose Canto as their digital asset management (DAM) solution to centralize and better organize their files.

Canto implemented a central image library with intuitive search and filter tools that give the global team self-serve access to packaging, product photos, renderings and social assets. The Canto library eliminated the server bottleneck, streamlined content sharing (critical during their rebrand), and cut onboarding time—new users take less than three minutes to learn the system—so teams get the assets they need faster and with less coordination.

Evolution of Smooth

Valentin Costea

Senior Production Artist