Case Study: Downtown Boston Business Improvement District achieves streamlined digital asset management and faster marketing workflows with Canto

Downtown Boston Business Improvement District streamlines digital asset management

Downtown Boston Business Improvement District, a nonprofit destination marketing organization responsible for promoting a 100‑acre neighborhood, relied heavily on photography but kept thousands of images on an unorganized server. Marketing & Brand Activation Manager George Comeau prioritized a digital asset management solution and implemented Canto to solve slow, inefficient asset retrieval and disjointed workflows.

Canto centralized the BID’s diverse image library, enabled quick collection links and easy external sharing, and provided a style‑guide repository for logos and brand assets. As a result, Downtown Boston’s marketing team fulfills image requests faster, collaborates more effectively—especially remotely—and has streamlined day‑to‑day operations, allowing the team to move more quickly between projects.

Downtown Boston

George Corneau

Brand Manager