Case Study: doTERRA empowers 350,000 advocates with Canto DAM

doTERRA empowers 350,000 advocates across 171 countries with Canto

doTERRA, a retail company, faced significant challenges with its digital content management. Their 350,000+ wellness advocates were relying on low-quality or self-created assets, leading to inconsistent branding and delays of one to two weeks for asset requests. Content was scattered across various drives and servers. To solve this, doTERRA implemented the Canto digital asset management (DAM) platform.

Using Canto, doTERRA created a scalable system with internal and external portals for real-time updates and faster asset discovery powered by metadata and AI Visual Search. The results were substantial, with asset access becoming 15 times faster—reduced from weeks to minutes. The solution achieved over 2 million downloads and saved countless hours for its global user base, empowering advocates and ensuring brand consistency.

doTERRA