Case Study: Ceva Santé Animale centralizes social media content and streamlines agency collaboration with Canto

Ceva Animal Health centralizes social media content and agency collaboration with Canto

Ceva Santé Animale, a global animal health company with operations in 42 countries, needed to centralize corporate social media content and distribution after each subsidiary had been buying and managing content separately. To simplify organization and agency collaboration without unnecessary complexity, Ceva selected Canto and its digital asset management tools, including Canto Workspaces.

Canto implemented a centralized workflow: the agency develops monthly social content in Canto Workspaces for corporate comment and approval, then pushes approved assets into Ceva’s main Canto library and relates files for subsidiary use. As a result, half of Ceva users with account access use Canto daily, and usage doubles for several days after corporate content notifications—demonstrating rapid adoption and smoother agency–corporate collaboration.

Ceva Santé Animale

James Howell

Head of Digital Marketing