Case Study: Cathay Pacific achieves streamlined asset management and stronger brand consistency with Canto

Cathay Pacific elevates global brand by insourcing content management with Canto

Cathay Pacific, the Hong Kong-based full-service airline with more than 20,000 staff, needed a simpler, more consistent way to manage and share its imagery and video across internal teams and external partners to protect its global brand. To solve this, Cathay Pacific chose Canto’s digital asset management (DAM) solution to provide a one-stop media library and improve access to the right creative assets.

Canto centralized Cathay’s workflow—streamlining uploading, managing, and sharing, and providing an insights panel to track download behavior—so teams could insource content management instead of routing files through agencies. The result: more assets on hand, faster campaign-ready reuse, higher asset usage across departments, and an easier way to create and share meaningful content that promotes Cathay Pacific’s world-class brand.

Cathay Pacific

Daniel Edwards

Assistant Media Production Manager