Case Study: Island Brands USA achieves streamlined asset access and brand consistency with Canto

Canto increases efficiency for Island Brands marketing and sales teams

Island Brands USA, a Charleston-based beverage company sold in retailers like Whole Foods and Walmart, needed a brand-consistent, user-friendly way to distribute logos, images, videos and documents to internal teams and external partners. Before working with Canto, they relied on Dropbox and Google Drive, which were not customizable or polished enough to reflect their brand and made it hard to ensure consistent, timely access to assets.

Island Brands implemented Canto’s branded digital asset library and added a direct Portal link on their website, giving sales, events and external collaborators one central place for the latest assets. Canto streamlined distribution, let the team update assets in one place so everyone instantly has current files, reduced ad-hoc requests to marketing, and improved overall efficiency and brand consistency while delivering the price-to-value ROI Island Brands sought.

Island Brands USA

Brandon Perry