Case Study: Sony centralizes ambassador content and speeds asset search with Canto DAM

Canto helps Sony expand the Alpha Universe

Sony, a global leader in digital camera technology, needed a better way to centralize and manage the hundreds of images and videos arriving each week from more than 100 ambassadors across Europe. The team was using hard drives and scattered folders, making it difficult to store assets, prove image metadata, and find content quickly for Alpha Universe content creation. Sony used Canto DAM to create a searchable, centralized library for its ambassador-submitted media.

With Canto, Sony implemented custom metadata mapping, AI-powered Smart Tags, and a Canto Portal to streamline internal content requests and distribution. The result was a faster, more scalable workflow that gave Sony a single source of truth for its assets, improved searchability, and reduced time spent handling urgent requests. Sony also reported it could publish about twice as much content as the previous year, while Canto’s support helped resolve specific requests within three hours.

Sony

Tim Stavrinou

Digital Imaging Content Marketing Manager