Case Study: Shuttercraft achieves fast image searchability and increased franchise sales with Canto

Canto helps Shuttercraft get inspiring photos into the hands of their sales teams

Shuttercraft, one of the UK’s largest shutter and blind companies with a national team and 32 franchise locations, faced a major challenge: product and project photos were scattered across shared drives with no useful structure, making it slow and unreliable for marketing and sales teams to find imagery. To fix poor asset searchability and wasted time, Shuttercraft implemented Canto’s digital asset management platform.

Canto centralized Shuttercraft’s image library with location folders, a customer-facing Portal, hero collections by room type, duplicate checks and Adobe integrations, allowing creatives to access assets directly in InDesign and other tools. The result: faster asset retrieval, streamlined campaign workflows, and easier monthly sharing from franchises (each location supplies at least four photos), enabling the marketing team to deliver content more efficiently and helping franchisees generate more leads and close more sales with Canto.

Shuttercraft

Clarissa Hearn

Franchise Marketing Manager