Case Study: Aberdeen Strategy & Research achieves streamlined, self‑service access to visual research with Canto

With Canto, the team at Aberdeen gets more use out of insightful research content

Aberdeen Strategy & Research, a leading intent data–driven B2B marketing and industry research provider, struggled with an internal system that made finding and tracking thousands of research assets difficult. Analysts Sarah Gaffney and Joshua Moss faced poor searchability, limited reporting, and content scattered across emails and legacy systems, so Aberdeen turned to Canto to centralize and better surface its visual research.

Using Canto’s library and branded Canto Portals as an internal Research Hub, Aberdeen now stores and searchably serves over 20,000 digital assets, enabling employees, clients and prospects to self-serve. Canto’s solution improved discoverability with keyword filtering and client-specific portals, sped up report delivery, increased asset usage and exposure, and gave Aberdeen clearer insight into how content is consumed.

Aberdeen Strategy & Research

Sarah Gaffney

Market Insight Analysts