Case Study: the Center for Effective Philanthropy improves content accessibility and engagement with Cantina

Center for Effective Philanthropy boosts research downloads by 25% with Cantina

The Center for Effective Philanthropy (CEP) faced the challenge of making its extensive research and insights more accessible to its audiences due to a dated website with inconsistent content and poor information architecture. To better engage both institutional foundations and high-net-worth donors, CEP engaged Cantina to guide a website redesign focused on content strategy and a new CMS.

Cantina implemented a user-friendly WordPress CMS and a new content strategy based on a comprehensive audit and user testing. This solution empowered CEP's non-technical staff to manage content easily. The project successfully drove measurable increases in CEP's key performance indicators, including a 25% boost in research report downloads and a 30% increase in site visits.

Center for Effective Philanthropy (cep)