Case Study: Avid Technology boosts eCommerce revenue with Cantina

Avid Technology boosts e-commerce revenue 70% with Cantina

Avid Technology, an industry leader in audio and video technology, was facing challenges with its underperforming e-commerce platform, including cart abandonment and a complex checkout process. They engaged the vendor Cantina to rethink the online shopping experience on shop.avid.com.

Cantina implemented a structured, five-day design sprint to rapidly understand, prototype, and validate a new user experience. This collaborative process led to a modernized and efficient e-commerce flow. The solution delivered by Cantina resulted in a 70% increase in e-commerce revenue, a 100-point increase in customer satisfaction, and a 12% increase in goal completion.

Avid Technology