Case Study: a leading health insurance company engages consumers in healthcare innovation with Cantina

a leading health insurance company boosts in-store visits 5x with Cantina

Cantina partnered with a leading health insurance company to address the challenge of engaging consumers within the complex U.S. healthcare system. The client wanted to create an innovative in-store experience but faced initial consumer distrust and a disconnect between their planned designs and actual consumer needs and expectations.

The solution involved human-centered research and participatory design. Cantina realigned the brand, spatial design, and narrative, and used tools like journey maps and a full-scale foam-core prototype to design the experience. This led to a successful launch and a subsequent custom exhibit on "Hospital in the Home," which drove a fivefold increase in visitors and yielded over a thousand consumer conversations and co-creative sessions for the client.