Case Study: The Careers & Enterprise Company strengthens analytics across 10+ platforms with Cantarus

The Careers & Enterprise Company strengthens analytics across 10+ websites with Cantarus

The Careers & Enterprise Company (CEC), the national body for careers education in England, faced a challenge with its multi-platform digital estate. With activity spread across more than 10 different websites and products, its analytics tracking and reporting were fragmented across separate Google Analytics views and Google Tag Manager containers, making it difficult to gain a consolidated view of user engagement.

Cantarus implemented a solution that included setting up cross-domain tracking and custom event configurations across CEC's platforms. They provided custom reporting dashboards to consolidate data and delivered training sessions to support CEC teams in interpreting the analytics. As a result, Cantarus helped CEC strengthen its analytics setup, providing reliable data and insight across its entire digital ecosystem.

The Careers & Enterprise Company (cec)