Case Study: WowWee achieves 20:1 ROAS and millions of video views with CanspanBMG digital advertising

WowWee reaches 7 million+ North Americans with CanspanBMG

The customer WowWee engaged CanspanBMG to handle the social and digital marketing launch for its new UNTAMED toy line. The challenge was to capitalize on the success of the previous Fingerlings brand while tailoring the strategy for a new, more adventurous target market and establishing a distinct brand tone.

CanspanBMG implemented a comprehensive digital solution that included community management, original content creation, and a paid advertising strategy combining higher-funnel social media tactics with lower-funnel conversion initiatives on Amazon. The results were exceptional, with a return on ad spend of over 20:1, more than 70 million brand impressions, and 10 million video views. The campaign successfully drove the UNTAMED brand to the top of toy lists and earned numerous 2018 industry awards.

WowWee