Case Study: WowWee achieves standout retail sell-through with Canspan BMG

WowWee drives 5 million video views and 1500% ROAS with CanspanBMG

WowWee, a toy company, partnered with Pinkfong to launch Baby Shark interactive plush products in North America. Their challenge was to drive widespread awareness and ensure strong retail sell-through for this new line. To meet this challenge, they turned to the vendor CanspanBMG for a comprehensive digital advertising strategy.

CanspanBMG implemented a full-funnel digital approach across multiple platforms including Facebook, Instagram, YouTube, Google, and Amazon. Their strategy employed various ad formats and continuous A/B testing to maximize performance and target parents effectively. The results for WowWee were exceptional, with campaigns exceeding all industry benchmarks and internal goals. CanspanBMG's efforts helped sell out an Amazon Pre-Order in days, achieved a 1500% Return On Ad Spend on Amazon, and generated millions of video views and clicks, leading to very strong retail sell-through.

WowWee