Case Study: WowWee drives Fingerlings growth and 15:1 ROAS with CanspanBMG

WowWee boosts ROAS to 15:1 with CanspanBMG

WowWee, a toy company, sought to grow its Fingerlings brand through new product launches and a successful Q4 holiday season. They partnered with the vendor CanspanBMG to manage their social media community and paid digital advertising efforts.

CanspanBMG implemented a comprehensive digital strategy for WowWee that included media planning, paid social, and sophisticated remarketing campaigns aimed at existing customers. This solution drove tremendous results, including over 15:1 return on ad spend, 110% year-over-year revenue growth, 22 million video views, and 158 million brand impressions. CanspanBMG's efforts were instrumental in making Fingerlings one of the world's most popular toys.

WowWee