Case Study: Simplify Asset Management achieves 49% YoY website traffic growth with Canspan BMG’s digital advertising program

Simplify Asset Management grows AUM past $6B with CanspanBMG

Simplify Asset Management, a firm providing ETF solutions for financial advisors, sought to grow its brand and promote its suite of ETFs through advanced digital advertising. They partnered with CanspanBMG to deploy a comprehensive and compliant digital media strategy to meet these objectives.

CanspanBMG implemented a multi-platform advertising program utilizing Google Search, Microsoft Advertising, LinkedIn, and YouTube. The solution included intent-based search campaigns, audience-targeted LinkedIn ads for lead generation, and high-funnel video advertising. This strategy delivered significant results for Simplify, including over $6B in AUM, a 49% growth in year-over-year website traffic, 400,000+ link clicks, and 3,000+ high-quality leads. CanspanBMG also drove improvements such as a 109% increase in CTRs and a 35% decrease in CPAs.

Simplify Asset Management