Case Study: Moose Toys achieves a 600% retail sales lift with CanspanBMG’s Canadian launch campaign

Moose Toys boosts TreasureX retail sales 600% with CanspanBMG

CanspanBMG was hired by Moose Toys to drive the Canadian launch and marketing program for its TreasureX product. The challenge involved planning and activating a comprehensive campaign that included TV media, in-store events, digital and social programs, and PR to successfully introduce the new toy.

CanspanBMG implemented the solution through a major launch event, large digital advertising programs, and ongoing marketing management. The results were exceptional, including a 600% week-over-week retail sales lift and millions of brand impressions. The vendor's work made TreasureX Moose Toys' top-selling item and CanspanBMG continues to manage all of the brand's Canadian activity.

Moose Toys