Case Study: Epoch Everlasting Play achieves 133% higher CTRs with CanspanBMG influencer marketing

Epoch Everlasting Play boosts CTRs by 133% with CanspanBMG

Epoch Everlasting Play, a subsidiary of a global toy company, tasked its vendor CanspanBMG with enhancing social media awareness and making its advertising more effective during key retail periods. The challenge was to drive incremental results for their popular toy lines, including Calico Critters, Aquabeads, and Super Mario games.

CanspanBMG implemented a strategy that combined influencer marketing with paid social efforts. They identified and briefed toy influencers to create authentic content, which was then repurposed into high-performing paid ads on Meta. This solution led to a significant performance lift, including a 133% increase in CTRs and a 69% decrease in CPCs, making Epoch's ad dollars go much further.

Epoch Everlasting Play