Case Study: BOTI achieves Amazon best-seller status with Canspan BMG paid media

Boti sells out the Doctor Squish Squishy Maker 100% early with CanspanBMG

CanspanBMG partnered with Boti, a toy maker, to promote the new Doctor Squish Squishy Maker Station on Amazon. Their challenge was to launch and drive sales for this new DIY toy kit from a popular social media creator in a competitive online marketplace.

CanspanBMG implemented a paid media strategy using Meta and TikTok ads alongside Amazon on-site advertising. This approach successfully targeted both parents and fans of Doctor Squish, resulting in a 805% ROAS and the product becoming a #1 best seller. The campaign led to a complete sell-out, with the toy reaching the Top 100 Best Seller list in the entire Toys & Games category on Amazon.

Boti