Case Study: Big Time Toys sells out Moon Shoes on Target.com with CanspanBMG

Big Time Toys sells out Moon Shoes on Target.com in weeks with CanspanBMG

Big Time Toys, a company with over twenty years of experience manufacturing toys, faced the challenge of driving initial online sales for its Moon Shoes product on Target.com to generate additional orders and expand its distribution. To meet this high-priority goal, they hired CanspanBMG to execute a digital marketing campaign.

CanspanBMG implemented a strategy using paid social media ads on Meta and TikTok and Target.com Sponsored Products via Criteo technology. The approach targeted likely toy buyers and shoppers within the Target.com environment. The campaign was highly successful, resulting in Moon Shoes selling out on Target.com within weeks. This strong sales lift led Target to place additional orders for the holiday season. CanspanBMG's efforts delivered over 950,000 total brand impressions and thousands of clicks and engagements.

Big Time Toys